Brief: Seasonal campaign to showcase both sport, fashion and accessories to be targeted at customers after the new year.

Role: Concept, art direction and excecution of the campaign. Photography by Paul Farrel & Styling by Rachel Davis.

Concept: Showing complimentary contrasts we placed our cast within a sport environment which you might not normally associate with the fashion outfits worn, giving a playful take on the workout alongside the more usually associated gym gear.

Execution: Stils and video on a one day shoot in East London. This was then executed across a number of outputs including retail, ecommerce and paid media.