Brief: Seasonal campaign to showcase both sport, fashion and accessories to be targeted at customers after the new year.

Role: Concept, art direction and excecution of the campaign. Photography by Paul Farrel & Styling by Rachel Davis.

Art Direction: January Fresh combines fashion & beauty within a sports environment celebrating the can do attitude with a playful twist, placing non typical sportswear within these environments. Anything is possible with TK Maxx.

Execution: Stils and video on a one day shoot in East London. This was then executed across a number of outputs including retail, ecommerce and paid media.