Brief: Seasonal campaign to highlight the great selection of sport fashion apparel and footwear available from TK Maxx in the new year.

Role: Concept, art direction and excecution of the campaign.
Photography by Paul Farrel & Styling by Rachel Davis.

Art Direction: A visual approach which aimed to portray the energy and movement from sport & exercise combined with calmer moments and poses ensuring product was shown in its best light. Using closer more dynamic crops as a way to further express that tension and energy.

Execution: Movement and pose was combined with a seasonal on brand colour palette complimenting the styling as well as a dynamic catch light to give more of a sports feel and elevate the imagery. This was then executed across a number of outputs including retail, ecommerce and paid media.