Brief: Seasonal campaign to showcase both sport and fashion clothing and accessories to be targeted at customers after the new year.

Role: Concept, art direction and excecution of the campaign.
Photography by Paul Farrel & Styling by Rachel Davis.

Concept: The idea behind this campaign was to show complimentary contrasts. If you want to do sports in high heels you can, if you want to do yoga with a full face of make up on you can with the help of TK Maxx you can tick all these boxes.

Execution: With a diverse cast for the TK Maxx target market we took to a sports center and track to bring the campaign to life. This was then executed across a number of outputs including retail, ecommerce and paid media.