Brief: Seasonal campaign for Hunter Boots showcasing the upcoming Spring Summer collection across outerwear and footwear.
Role: Concept & Art Direction
Photography by Ben Parks
Role: Concept & Art Direction
Photography by Ben Parks
Concept: Inspired by the 1996 film Twister, the idea behind this campaign was to create a group of weather hunters to explore their surroundings in search of Spring.
Execution: Photographed in Scotland we combined casting, props and utilitarian styling to create the visual world for our campaign which was then rolled out across a 360 suite of deliverables.
![](https://freight.cargo.site/t/original/i/ecaa1b3f6656261ecd591d6132e255f3c1335522f0d64d7d0ac437be337e5e58/SPRING-HUNTERS3.jpg)
![](https://freight.cargo.site/t/original/i/c1f71fed8dd74fe763fa641f64bec17bff386d220ae8c4f5ea77c19baa928b10/SPRING-HUNTERS6.jpg)
![](https://freight.cargo.site/t/original/i/1e055e45463079cf27ca258c8f8c6aaf18939f4f183193d9e27e4d1cd7165b3a/SPRING-HUNTERS.jpg)
![](https://freight.cargo.site/t/original/i/a52b4fb51732833c2cc9282605ff97baf94da4d57227cc1cb7024d787159e351/SPRING-HUNTERS2.jpg)
![](https://freight.cargo.site/t/original/i/5e8219296730d8ddc693771a11cf499cc4b1a77d2c9682d37a01b234c9934c13/NATHAN-APPLEYARD_PORTFOLIO_2022_NEW5.jpg)
![](https://freight.cargo.site/t/original/i/fb91357dde53ed03f8ab886d06a8b0dba73b5929b87c43b5d1f777366d3c9c5b/SPRING-HUNTERS7.jpg)
![](https://freight.cargo.site/t/original/i/0f5f8fcea11b573feb6ede96456dfdda098c17d3c75de92d01146aafa92305fe/SPRING-HUNTERS4.jpg)
![](https://freight.cargo.site/t/original/i/40fd88fc86614b6182d57aa4d1fd2ad63884dd043fa958e28f4b025e55f71760/SPRING-HUNTERS8.jpg)